Main Gear
A project that involved both industrial design and brand identity. Create a new computer using an existing chassis and give the company a new look
Current Product
There’s no doubt these machines are powerful, but they are lacking the visual interest to match
Brand Identity
We decided to primarily focus on the letter M for the logo because of it’s strong presents in todays culture
In the Wild
How we see the brand in a real world environment
Design Inspiration
Future Contemporary
Don't Get Lost in the Sauce
While a great sketch may help sell an idea it’s also important to make sure it’s actually an idea worth pursuing. The goal here is to draw an icon (without the fluff) and do it quickly.
Tri-Star
Pixel
Element
